Posted Monday, Aug 12th 2013 @ 11:03

So I went a different direction.

I've been engaging in a bit of research on George Maciunas and the Fluxus movement; realizing at every turn that the guy has a lot in common with myself. Here are a few snippets from the wiki:

"Fluxus encouraged a 'do-it-yourself' aesthetic, and valued simplicity over complexity. Like Dada before it, Fluxus included a strong current of anti-commercialism and an anti-art sensibility, disparaging the conventional market-driven art world in favor of an artist-centered creative practice."

"Shared by its sibling art movements Pop Art and minimalism, Fluxus expressed a countercultural sentiment to the value of art and the modes of its experience –distinctly achieved by its commitment to collectivism and to decommodifying and deaestheticizing art."

"By undermining the traditional role of art and artist, its humor is reflective of a goal to bring life back into art..."

"Where many multiple publishers produced signed, numbered objects in limited editions intended for sale at high prices, Maciunas produced open editions at low prices."

"Whilst Maciunas was still alive, no fluxus work was ever signed or numbered, and many weren't even credited to any artist."

So that's cool.

While still determined to experiment in exquisite corpse in the near future, I decided that the art direction for scout should be simple and clean, matching the aesthetic of the gameplay. Simple game, simple art. I wanted to produce it in a style cognisant with the simplicity and elegance of fluxus art. I thought of a poster I had seen in the Oak Room at Goddard. It was a single-color print, using line work to create depth. Yeah, that was the ticket.

The pink was an accident.

xoxo (CW) Alex